How To Design An Outstanding Logo For Your Business
Whether you’re a new or established business, design an outstanding logo that perfectly represents your brand is challenging. However, when you nail that perfect business logo design, you immediately create a unique relationship with your consumers that will have your brand name and products front and center in their minds any time they see it.
So if you’re wondering how you can design an outstanding logo for your business, you’ve come to the right place. Keep reading, and we’ll explain how to design an outstanding logo for your small, medium, or large-sized business!
Wordmark And Symbol
A logo, at its core, is made up of two elements: a wordmark and a symbol. A wordmark relates to the typography, which is the font or writing you incorporate into your outstanding business logo. Usually, this is simply your business name, a monogram, or slogan that represents your business.
On the other hand, the symbol, think of the Apple logo or the Nike Swoosh, is much more challenging to pull off. This is because it takes time for consumers to recognize the business based solely on a picture or image. When designing your business logo, ask yourself if both a wordmark and symbol apply to your brand. If the answer is no, the best approach is to focus on a wordmark with a unique font, like Coca-Cola or FedEx.
Keep It Simple
A busy, complicated logo isn’t going to attract the attention of your consumers. This tends to have the opposite effect, where people pay less attention to the design. In other words, an outstanding logo is simple; it’s easily read and identifiable at first glance.
Therefore, the best approach is to develop the most basic, most straightforward concept and give it a little twist. The twist should relate to your business and your brand. For instance, if you own a shoe company, you might create a logo where the symbol is a shoe with a shoelace spelling out the brand name.
To Design An Outstanding Logo Colour Is Crucial
Colour plays a crucial role in an outstanding logo design. Why?
Because colors evoke specific emotions, and they also give meaning to a logo’s design. For example, yellow is bright and sunny, and it also evokes optimism, while red is sexy and bold.
The last thing you want to do is choose a color palette that doesn’t represent your business or brand. Doing so will only confuse the consumer. So when it comes to your logo design, play with color and find something that works with your brand, not against it.
Ask yourself if the colors you choose enhance or diminish the way consumers view your product and services.
Font Is Key
In addition to color, the font you use in your logo is key to the success of your design!
Unfortunately, many businesses turn to the basic fonts you can find on a word processor when developing a logo design. While many businesses have found success with a logo that uses the well-known Helvetica font, it’s good to research the latest in logo design trends.
Good research will give you great font ideas. In addition, you’ll understand which fonts will work on paper and online. After all, outstanding logos must translate just as well on social media as they do on a billboard.
Outstanding Business Logos 2022
When it comes to great business logos, focus on designing a watermark and symbol that best represents your brand.
Please keep it simple. Select the right color palette and use a unique font. Following these guidelines will guide you in the right direction to designing an outstanding logo for your business.