LINK-BUILDING: ONE OF THE KEYS TO BOOST YOUR SEO
Search Engine Optimization (SEO) aims to improve the visibility of a site on search engines.
In the United States it is a market of nearly $ 16 billion. The SEO market is not as developed in other countries as it is in the United States, but it still remains crucial for companies (and in particular eCommerce) to be well positioned on Google to generate traffic targeted and therefore sales.
Indeed, according to recent statistics, during a search the first 3 results concentrate 65% of traffic and the first receives 42%. We therefore understand the interest of e-merchants to place themselves in the first positions, and at least on the first page of results.
To improve its visibility, it is therefore necessary to identify the elements to which the engines give importance to carry out their classification.
Despite the fact that the explanations on the subject are not disclosed by Google, experience shows that certain elements are decisive.
SEO is divided into three parts:
- On-site optimization
- Keyword strategy
- Link-building or net-linking.
First, on-site optimization is itself divided into several parts.
The architecture of the site, that is to say, the structure of the internal links of the site, must allow the “robots” of the search engines to visit the very “deepest” pages.
The PageRank is distributed to the subpages by these links and the more the PR decreases the less the robots visit the pages.
Next, it’s important to post content frequently that contains the target keywords.
The Keyword Strategy
Second, choose the keywords for which you want to optimize your SEO.
This choice must be the conclusion of the study of competition sites because we quickly realize the possibilities that may or may not exist.
On the other hand, as soon as the sector in which one finds oneself is a time that is not very competitive, this work must imperatively be completed by a serious work of “link-building” or net-linking to use a term more commonly used.
This third element, and the one to which the engines give the most importance is the network of back-links available to a site A. A back-link is a text link located on a site and going to site A.
When searching for the word “shoes” for example, one of the determining criteria will be the number of links containing the anchor “shoes” pointing to site A and which are found on other sites.
We can compare these back-links to a popularity vote, the more we have the better we rank. Still it must be good quality sites, that is to say, which engines give solid authority.
A site can be considered of good quality when:
- Its pages are cached frequently
- It itself has a large number of back-links pointing to it
- The domain is old
- Its PR is high
- Its Alexa is low
There are several link-building methods and you should use a little of all of them to get the best results, even if some are more effective than others (see this article with 25 tips for getting BackLinks).
Links can be obtained by writing a press release and inserting a link to its site. These are not the most powerful links but it is a fairly effective way to get your site indexed when it is launched. Try to get as many of them published as possible when launching a site (see article on press releases).
You can also get a link to your site when a newspaper or blogger writes an article (this is an extremely powerful link because newspapers and blogs are often sites with strong authority). It is true that this requires spending a lot of time because you have to contact the journalists one by one, but most of the net-linking techniques take time.
Next, one of the most common techniques is listing in directories. Even if it is necessary to go through these directories, you should absolutely not limit its net-linking to this technique. These are indeed links which are not very powerful in the sense that there are thousands of outgoing links on a directory.