Name Your Business in Minutes
Choose an Obvious Name
When you choose the name for your business yourself, it is important to find a name that represents what you sell. Don’t be coy about it or too clever. Customers want to see your name in the search results on Google and know exactly what you sell from your name; it should be instantly recognisable. This is crucial with online businesses, if a customer does not know what you sell from your name – chances are they will click the search result above or below yours that better describes what they are looking for.
Make sure that your name is simple to spell and easy for potential customers to pronounce. Make it as pain-free as possible for someone to find you. Go that one step further and choose a name that rolls beautifully off the tongue and is nice to say. Or perhaps a funny name that is in some way memorable.
Select a Transferrable Name
Ensure that your name is not in use for another business. You can check this online. It is a good idea to search for it on Google and see what comes up. Check that you can have the domain name that you want for your chosen business name. Buy your chosen domain name as soon as possible – even if you don’t have the budget yet to make a website. You will also want to brand your business with a logo, slogan, and specific style. Ensure that your name can be translated into effective imagery for when you create your logo. Follow this link for more information on logo design.
Check Handles and Hashtags
Check that the handle for your business is available to use across all social media networks. You want your handle to be as close to the name of your business as possible. This way when someone searches you, your business will come up easily without any faff on their part. This is the same reason for checking hashtags. Consider which you will want to use and make sure that they haven’t already been used by another business. If they have, sometimes this can be advantageous as you gain more visibility, but it has to be relevant or helpful towards your business.
Use a Naming Website
There are tools online to help entrepreneurs name their sites. Some are more useful than others. When you are looking for a site to use, try to find one like Shopify, that has a reputation. These sites are great for sparking inspiration but not so great for the finished product.
Ask Your Audience
Asking your friends, family, or customers to choose from a selection of names can be a great way to achieve your aim. It is likely that you will get feedback from this that will help you sculpt your business. If you already have a following on social media – or if you just use your personal social media account, it can generate a lot of interest in the company you are trying to start.
The same idea should be used when you start branding and creating logos and advertisements. Asking your audience can be a great way to achieve results and have an invested crowd hoping your business succeeds.
Naming your business does not need to take days of research or be over complicated. It is a crucial part of your business planning, and the best name will help you succeed. But often, simple and obvious beats clever and confusing in the digital world.
Naming a business had never been easier. Now that we are moving into a digital age beyond any we have ever experienced, selecting a name for your business has changed tac a little. There are new factors to consider and tools available to make it even easier. Here is how you can name your business in minutes.
Choose an Obvious Name
When you choose the name for your business yourself, it is important to find a name that represents what you sell. Don’t be coy about it or too clever. Customers want to see your name in the search results on Google and know exactly what you sell from your name; it should be instantly recognizable. This is crucial with online businesses, if a customer does not know what you sell from your name – chances are they will click the search result above or below yours that better describes what they are looking for.
Make sure that your name is simple to spell and easy for potential customers to pronounce. Make it as pain-free as possible for someone to find you. Go that one step further and choose a name that rolls beautifully off the tongue and is nice to say. Or perhaps a funny name that is in some way memorable.
Select a Transferrable Name
Ensure that your name is not in use for another business. You can check this online. It is a good idea to search for it on Google and see what comes up. Check that you can have the domain name that you want for your chosen business name. Buy your chosen domain name as soon as possible – even if you don’t have the budget yet to make a website. You will also want to brand your business with a logo, slogan and specific style. Ensure that your name can be translated into effective imagery for when you create your logo. Follow this link for more information on logo design.
Check Handles and Hashtags
Check that the handle for your business is available to use across all social media networks. You want your handle to be as close to the name of your business as possible. This way when someone searches you, your business will come up easily without any faff on their part. This is the same reason for checking hashtags. Consider which you will want to use and make sure that they haven’t already been used by another business. If they have, sometimes this can be advantageous as you gain more visibility, but it has to be relevant or helpful towards your business.
Use a Naming Website
There are tools online to help entrepreneurs name their sites. Some are more useful than others. When you are looking for a site to use, try to find one like Shopify, that has a reputation. These sites are great for sparking inspiration but not so great for the finished product.
Ask Your Audience
Asking your friends, family, or customers to choose from a selection of names can be a great way to achieve your aim. It is likely that you will get feedback from this that will help you sculpt your business. If you already have a following on social media – or if you just use your personal social media account, it can generate a lot of interest in the company you are trying to start.
The same idea should be used when you start branding and creating logos and advertisements. Asking your audience can be a great way to achieve results and have an invested crowd hoping your business succeeds. You can also contact any digital agency that provides I.T services or that builds brands.
Naming your business does not need to take days of research or be over complicated. It is a crucial part of your business planning, and the best name will help you succeed. But often, simple and obvious beats clever and confusing in the digital world.
