WebHike solution provided best CMS and ERP Development Services in Pakistan. The ERP (Enterprise Resource Planning) or planning company resources and CRM (Customer Relationship Management) and Management of the customer relationship are terms that come up on websites and other promotional media software management business. Even though these two software solutions have the same purpose, they are based on two very different approaches. 

Webhike offer CMS and ERP development services

CRM solutions, for marketing and prospecting 

A CRM solution combines programs aimed at improving sales. Here are its main objectives: 

  • Automate sales processes, such as registering a new customer, sending update reminders or thank you messages, etc. 
  • Collect customer information 
  • Create databases from customer information that can be used for marketing purposes or as part of sales forecasting 
  • Allow the sales department to follow up 

The CRM solution plays a decisive role within the marketing and prospecting departments. For example, if the data indicates that the majority of customers are in the same geographic area, the sales and marketing department can tailor their sales strategy for that area. The available data allows companies to identify trends and behaviors of their customers and prospects in order to make better strategic decisions. 

In summary, CRM software is focused on the customer as well as on the commercial and after-sales relationship. Its goal is to increase sales. 

Content Management System 

CMS (Content Management System), which makes it possible to build complete websites with high added value. The online editor allows people with no programming knowledge to create, edit and format content of any kind with just a few clicks. Whether it is a staff recruitment or customer management portal, or an e-commerce website. 

ERP software, for centralized management 

An ERP software operates meanwhile on business processes and data exchange between different departments of the company. It allows the company to reduce its production costs and to be more efficient thanks to the analysis of KPIs (key performance indicators) and the optimization of processes between departments. The deployment of an ERP solution must therefore be extended to the various departments of the company. This will allow sales data to feed into production targets, which in turn feed into financial forecasts, and so on. 

An ERP solution can include several marketed modules, in particular: 

  • Production 
  • Human Resources / Payroll 
  • Sale 
  • Inventory 
  • Supply Chain 
  • Finance and accounting 

In short, an ERP solution allows centralized management of departments which nevertheless continue to operate independently. Using a single database provides the following key benefits: data interoperability, better communication, and improved data reliability. 

An ERP solution also enables smarter enterprise-wide decision making. For example, an order is generated by the sales department, then it goes through inventory control, then through invoicing, through the finance department and finally arrives in production. ERP software turns these processes into a continuous and efficient series of events that ensures better tracking. It can integrate a CRM component, although we recommend the use of dedicated CRM software. 

ERP, CRM: compatible solutions 

ERP and CRM software solutions are generally compatible with each other. The choice of solution depends entirely on the size of the company. In other words, ERP and CRM software are designed to optimize your activities and are key tools in the management of your growth project. While CRM software aims to improve customer management and increase sales, ERP software aims to automate processes between departments and above all to reduce costs. 

What are the advantages of a website integrated into a webhike ERP?  

Companies benefit from a multitude of benefits by converging web and non-web channels, information is centralized in a single repository shared by all employees, this allows to gain in productivity and benefit from ever more sophisticated customer knowledge by working on unique customer files without re-entering them.  
The synchronization of flows in real time allows to optimize the reactivity of the collaborators by automatically updating products, stocks, customer information or prices. For an e-commerce website with WebHike orders placed on the website and those made in physical stores are directly managed in the same tool, which streamlines the logistics chain and ultimately reduces processing and delivery times.  
The user experience is enriched by unifying the purchasing journeys thanks to the taking into account of the history, the needs and the preferences of the customer by the brand. A Webhike website offers an incomparable source of value creation in terms of user experience, customer satisfaction and therefore loyalty.  

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